Japanese fashion covers a wide variety of styles, from cool streetwear and cutesy lolita-inspired looks to chic ensembles that take you effortlessly from the office to an evening out. But no look is complete without the right accessories and jewelry.
Fortunately, Japan is home to numerous shops dedicated to helping you accessorize any kind of look. Commonly referred to as “puchi-pura” accessory stores, puchi for “petit” and pura short for “price”—these boutiques offer a wide variety of affordable jewelry, hair accessories, and more. And although “affordable” may be synonymous with “cheap”, in Japan it doesn’t mean cheap when it comes to quality as cute yet inexpensive jewelry is the norm. Read on for the most popular stores and boutiques to find affordable jewelry in Japan.
Before the Boom
If you’re planning on doing some shopping in Tokyo, more than likely you’ve already got the youth mecca of Shibuya on your itinerary. While you’re here, be sure to check out the underground (literally) boutique Before The Boom, which specializes in fast fashion with a touch of sophistication.
As the name implies, Before The Boom sells jewelry and accessories to complement all of the latest fashion trends. In particular, they offer a wide variety of simple and chic items for daily wear or business, but you’ll also find elegant jewelry for special occasion looks here as well. It’s the perfect place to go if you need to accessorize an ensemble for work but still maintain a professional appearance, or if you need jewelry for a wedding party.
You’ll find it in a below-ground metro shopping street called “Shibuchika” directly beneath the world-famous Shibuya scramble crossing.
Address: 2-2-1 Dogenzaka, Shibuya, Tokyo 150-0043Paris Kids
Paris Kids
Harajuku is the ultimate destination for kawaii Japanese fashion and streetwear, and no place embodies this more than Takeshita Street. The famous shopping street is lined with stores decked out in sparkly unicorns and pastel shades, and visitors come in droves to shop, ogle unique fashion trends, and people watch.
It’s here on Takeshita Street that you’ll find the jewelry and accessory store Paris Kids. Although the name may suggest that it’s a clothing shop for kids (and Googling it is more likely to pull up Parisien children’s clothing stores), Paris Kids is actually a boutique specializing in affordable jewelry and accessories for teens and young women. Discover cute earrings, necklaces, bracelets, and rings, as well as headbands, ribbons, wrist watches and phone charms in a variety of colorways and patterns.
Address: 1-19-8 Jingumae, Shibuya, Tokyo 150-001
Lattice
If you’ve got an obsession with jewelry, then the wall-to-wall displays of the fashion boutique Lattice are calling you. Located primarily in shopping malls around the Tokyo and Osaka areas, Lattice specializes in fun and fashionable jewelry at an affordable price, with most items falling between 300 and 1000 yen.
You’ll find big earrings and chunky finger rings that are perfect for making a bold fashion statement, as well as pearled accessories for a more delicate, feminine look. And for those who don’t have pierced ears, Lattice carries an exhaustible selection of attractive clip-on earrings.
Visit their website for store locations: http://www.lattice-web.jp/shop/
Coucou
With locations in almost every major city in Japan, Coucou brings cute accessories and affordable jewelry to the masses. With every item in the store priced at 300 yen, it’s the slightly upscale Japanese equivalent version of a dollar discount store. At this price point, you’ll find items that appeal to a slightly younger crowd–mostly acrylic earrings, decorative hair ties, and headbands–so don’t be surprised to find yourself shopping alongside junior high school students, but all of the designs are incredibly cute and on-trend. And at 300 yen, it makes it very easy to splurge!
Coucou is also an excellent place to visit if you’re hoping to do some souvenir shopping. In addition to jewelry and accessories, you’ll find cute bento boxes, tote bags, and slippers.
Locations all across Japan. Visit their website for the nearest Coucou store in your area: https://www.coucou.co.jp/shop/
3 Coins
Another 300 yen store, the prolific “3 Coins” gets its name from the fact that nearly every item sold in-store costs three 100 yen coins. They serve a wider age range than Coucou, with accessories that serve both the younger junior high and high school crowd, to more sophisticated jewelry appropriate for women in their 20s and up. 3 Coins updates their merchandise lineup every season, so whether you’re shopping for the right items to accessorize your look spring, summer, fall, or winter you’ll be sure to find something here.
In addition to jewelry and accessories, 3 Coins has a wide variety of everyday miscellanies including smartphone cases, kitchenware, and incredibly cute curtains, pillows, and throw rugs. If you’ve just moved to Japan and need to make a barely furnished apartment feel more cozy, then this is the store for you.
Check their website for the closest location. With nearly 200 stores, there’s sure to be one located very close to you. https://www.3coins.jp/shoplistMap
Princess One Spoon
If you’re a Disney fan, then Tokyo Disneyland is probably high on your itinerary for a trip to Japan. But if you haven’t spent away your life savings buying souvenirs at the park, then make sure to fit in a visit to Princess One Spoon.
Tucked away on a small back street of the ultra-kawaii neighborhood of Harajuku, Princess One Spoon is housed in a storybook mansion that will make you feel as though you’ve stepped right into a fairy tale. You’ll find shelves stocked deep with jewelry, handbags, stationery, coffee mugs, and more adorned with your favorite princesses, and not just Disney princesses but also Sailor Moon and her fellow princesses-turned-Sailor Guardians. The “villains” themed room is also a must-see, especially if you’re into gothic lolita and other spooky yet kawaii accessories.
Despite the price tags displaying figures that are so inexpensive you’ll wonder if someone made a mistake, everything stocked at Princess One Spoon is appropriately licensed, so there’s no need to worry about imitation goods or knockoffs.
Address: 4-27-4 Jingumae, Shibuya, Tokyo, 150-0001
