With regard to premium hand crafted and luxury makeup brushes, there is no denying that Japan is the mecca and Japanese brushes are truly the best of the best.
Pikachu Inspired Makeup
We collaborated with makeup artist and YouTuber, Joseph Harwood, to create two Pikachu inspired looks. The first is a striking but wearable daytime Pikachu look and the second is a more artistic take on the famous little monster’s appearance. Follow the easy steps in this tutorial to create them yourself at home.
10 Beauty Bloggers’ Favorite Japanese Products
We asked 10 beauty bloggers about their favorite Japanese beauty products that they can’t live without.
A Japanese-style Makeup Guide
A typical Japanese everyday makeup look puts emphasis on looking young, which in Japan is normally defined as kawaii かわいい or cute.
Japanese Skin Whitening
Some trends never go out of style — like having perfect porcelain skin.
Japanese Drugstore vs. Department Store Cosmetics
To put the difference to the test, I compared one foundation and one lipstick, each from a department store and from a drugstore.
13 Of The Most Popular Cruelty-Free Japanese Foundations
We’ve rounded up 13 cruelty-free Japanese foundations, showing that the beauty market is working to be cruelty-free.
12 Most Popular Sunscreens in Japan
Japanese beauty culture combined with high-quality Japanese cosmetic production has resulted in the very best sunscreens on offer.